On ESPN+, viewers will see sports-network mainstays like Chris Fowler, Dan Orlovsky, Louis Riddick, and Laura Rutledge calling the game.
When ESPN+ streams a Sunday-morning game between the Atlanta Falcons and Jacksonville Jaguars at Wembley Stadium in London on October 1, Disney+ will offer an “alternate” version of the proceedings in which fully-animated “Toy Story” figures echo the action of the game, slated to take place in the room of “Andy,” the toys’ original owner in the iconic movies.
#TOY STORY BO PEEP FIGURINES SERIES#
for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate.Ĭharacters from the popular animated Pixar films will in October take part in the latest in a series of experiments aimed at getting young kids to watch live sports. Variety: "‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL" (Brian Steinberg)Īfter working for Walt Disney Co. Or you could listen to a chief metaverse officer and get Woody and Buzz LightYear in Monday Night Football doing tackles and end zone touchdown dances. Brand integration should be used sparingly, not as the rule of the day. You know what is the OPPOSITE of brand integration? Worldbuilding. Most of our world, our interactions, our lives, our entertainment, requires consistency, not pushing brand integrations that don't fit. Is Football really going to be better for seeing it reenacted by Toy Story characters? Maybe ask a Chief Metaverse Officer (aka Chief Marketing Officer). Folks, this is exactly why "branding in the metaverse" is nonsense bullshit. This is the most laughably odd brand integration I've seen in a long time.
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